After the rumor about "Samsung Electronics withdrawing from the Chinese home appliance and TV sales" had been circulating for a week, Samsung (China) Investment Co., Ltd. announced on its official website on May 6th, "Samsung Appliance Product Business Adjustment Notice". All the confusion has now been clarified.After the rumor about "Samsung Electronics withdrawing from the Chinese home appliance and TV sales" had been circulating for a week, Samsung (China) Investment Co., Ltd. announced on its official website on May 6th, "Samsung Appliance Product Business Adjustment Notice". All the confusion has now been clarified. The announcement stated that in order to cope with the rapidly changing market environment, after careful consideration, Samsung Electronics has decided to stop selling all home appliance products including TVs and monitors in the Chinese mainland market. The announcement stated that in order to cope with the rapidly changing market environment, after careful consideration, Samsung Electronics has decided to stop selling all home appliance products including TVs and monitors in the Chinese mainland market.
According to the description on Samsung's Chinese official website, the products that have been stopped from sale cover almost all categories of household appliances. Specifically, they include televisions, monitors, large commercial displays, air conditioners, refrigerators, washing machines, dryers, washing and drying machines in one unit, clothing care machines, audio equipment, projectors, vacuum cleaners, air purifiers, etc. Samsung emphasized that mobile phone products will continue to be sold normally.
For users who have purchased Samsung home appliances, the company stated that it will strictly follow the "Consumer Rights Protection Law", national three-guarantee regulations and other relevant laws and regulations to continue providing standardized after-sales services. In the relevant Q&A, Samsung's official stated that the after-sales service channels, including authorized service centers, the "Samsung Service" WeChat mini-program, 400 hotline, etc., remain open, product installation services are also provided normally, and the quality and standards of after-sales services will remain unchanged.
Market data reveals the severe challenges faced by Samsung's home appliance business in the Chinese market. According to data from AVC (Aviation & Video Consulting), since 2026 (up to April 5th), Samsung's market share in the offline channels of the Chinese TV, refrigerator, and washing machine markets has been only 3.62%, 0.41%, and 0.38% respectively, ranking 5th, 14th, and 15th respectively.
Previously, there were market rumors and analyses suggesting that the rapid rise of domestic Chinese home appliance brands such as Haier, Midea, TCL, and Hisense in terms of price, products and technology had seriously weakened the market competitiveness of foreign brands like Samsung, leading to a continuous decline in their market share and a deterioration in their profitability.
Samsung Electronics was founded in 1969. It entered the Chinese mainland market in 1992. The business adjustments of Samsung marked another profound transformation in the competitive landscape of the Chinese home appliance market.
